Love it or hate it, you can’t deny the fact that Twitter is taking the social networking world by storm. If you’re an independent band trying to build your following and online presence, there is no excuse not to take advantage of this rapidly growing free resource.
Not too long ago I talked about how Mark Hoppus is using Twitter to stay directly connected to his fan base. Although it obviously won’t be as easy to gain thousands of followers as it would be if you were a member of Blink 182, you can still get a lot out of Twitter.
Also acknowledging the importance of Twitter for musicians is one of the Twitter co-founders himself, Biz Stone. Recently Biz was kind enough to elaborate on the ower of Twitter for independent artists in this article: 5 Twitter Tips for Bands.
Of course, Twitter is just a piece of the puzzle. In today’s indie music climate, there are tons of promotional vehicles like Twitter and also millions of other artists out there trying to utilize them. Being consistent and offering value to your fans (both new and old) will ensure your music gets the attention it deserves, both online and off.